BrightCo is a dynamic and innovative company committed to driving growth and success through cutting-edge solutions and exceptional customer experiences. Our team is passionate about harnessing the power of digital technologies to enhance our market presence and deliver outstanding results. We are seeking a talented and motivated Digital Marketing Specialist to join our team and help us achieve our ambitious goals.

Position Overview:
The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote BrightCo and its products or services. This role requires a strategic thinker with a strong understanding of current digital marketing tools and strategies, as well as the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive website traffic.
• Plan and manage all digital marketing channels, including SEO/SEM, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

• Bachelor's degree in Marketing, Business, or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent verbal and written communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Proficiency in marketing software (e.g., HubSpot, Marketo) and content management systems (e.g., WordPress).

2 years experience and a Bachelor's degree in Marketing, Commerce, Communication or a related field